Published on 2025-06-29T21:06:41Z

What is Trust Flow? Understanding Trust Flow for CRO, UX, and SEO

Trust Flow is a metric developed by Majestic that measures the quality and trustworthiness of backlinks pointing to a website. Unlike volume-based metrics, Trust Flow focuses on the authority of linking domains, reflecting how much “trust” is passed through links. In the context of conversion rate optimization (CRO), user experience (UX), and search engine optimization (SEO), a high Trust Flow signals credibility to both search engines and human visitors, helping to improve organic rankings, user trust, and ultimately conversion rates.

Trust Flow scores range from 0 to 100. Sites linked from high-authority, well-trusted domains see higher Trust Flow values, whereas links from low-quality or spammy sources can drag a site’s score down. Prevue.me integrates Trust Flow analysis into its automated audits, providing actionable CRO, UX, SEO, and accessibility critiques to help you identify and remedy weak link profiles for maximum lead generation.

Key benefits of monitoring Trust Flow:

  • Prioritize outreach to authoritative domains
  • Identify toxic links for disavowal
  • Enhance user trust and on-site engagement
  • Drive better organic rankings and conversion outcomes
Illustration of Trust flow
Illustration of Trust flow

Trust flow

Trust Flow gauges backlink quality by authority, impacting SEO rankings, user trust, and CRO performance.

Why Trust Flow Matters

Trust Flow is more than just a number—it influences how search engines rank your site and how users perceive your credibility. High Trust Flow can lead to better SEO visibility, stronger user confidence, and higher conversion rates.

  • Impact on seo

    Search engines like Google use backlink quality as a ranking signal. A high Trust Flow indicates robust, authoritative links that boost organic visibility.

    • Authority signals:

      Links from well-trusted domains pass stronger signals of authority and relevance.

    • Spam avoidance:

      Maintaining a clean link profile reduces the risk of algorithmic penalties.

  • Influence on ux and cro

    Users are more likely to engage with and convert on sites that appear credible and well-established.

    • Perceived credibility:

      High Trust Flow fosters trust, reducing friction in user journeys.

    • Conversion uplift:

      Trust signals can decrease bounce rates and increase form submissions or purchases.

How Trust Flow Is Calculated

Majestic’s Trust Flow algorithm starts with a seed set of manually validated, highly authoritative sites. It then traverses their outbound links, assigning higher scores to domains linked by those seeds. The process repeats iteratively to propagate trust through the web graph.

  • Seed sites and link quality

    Majestic selects a core group of trusted websites as a baseline for propagating trust, ensuring scores reflect genuine authority.

  • Iterative trust propagation

    Trust is passed from the seed sites to their links, and onwards through multiple layers of the web, weighting each link by its source’s Trust Flow.

Measuring and Monitoring Trust Flow

Keeping an eye on Trust Flow helps you spot trends, diagnose issues, and track the impact of your link-building efforts over time.

  • Using majestic seo tools

    Majestic provides detailed Trust Flow insights for domains, subdomains, and individual URLs, including historical graphs and comparison charts.

  • Integrating with prevue.me

    prevue.me aggregates Trust Flow into its holistic site audits, calling out low-trust backlinks and offering tailored recommendations. For example:

    <div class='prevue.me-trust-flow'>
  <span>Trust Flow:</span> <strong>65</strong>
</div>
    • Automated critique:

      prevue.me flags links with low Trust Flow as potential threats to SEO and CRO performance.

    • Lead gen optimization:

      Actionable steps guide you to acquire higher-quality links that boost both rankings and conversions.

Strategies to Improve Trust Flow

Boosting your Trust Flow requires a focus on quality over quantity. Here are proven tactics:

  • Earn high-quality backlinks

    Engage in targeted outreach, guest posting on reputable sites, and building relationships with industry authorities.

    • Resource pages:

      Create comprehensive guides that other sites naturally link to as a trusted reference.

    • Expert roundups:

      Collaborate with influencers or experts whose audiences will link back to your content.

  • Disavow toxic links

    Use Google Search Console’s Disavow Tool to neutralize low-trust or spammy backlinks.

  • Leverage content marketing

    Publish data-driven studies, whitepapers, and in-depth articles that attract links from high-authority domains.

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